The Atrocious Story Behind the Newest Cult Classic.

For years the Downy Snuggle Bear has preferred to shy away from the Hollywood glitterati by peacefully raising ospreys on his 3,000 acre ranch just outside of Plano, Texas.
Alas, even changing his name could not help this cuddly ball of fluff
escape capitalist greed and high demand for consumer comfort.

Earlier this year, authorities absconded Mr. Bobby Ewing aka: Snuggles the Bear for his exquisite fleece exterior and downright adorableness. He was relocated
to WL-5 a secret Chinese trading company where he was repeatedly cloned and subjected
to extensive skin augmentation to obtain the perfect blend of softness and flame retardancy.

After being de-googly eyed, 1,000,000 cloned Snuggles bears were un-stuffed and flattened; their cushy skin sewn together before dying their precious off white complexions.
The Snuggle Fabric Softener logo was then slightly altered and the new product was inconspicuously branded as "THE SNUGGIE" (The Blanket with Sleeves.)

Mr. Bobby Ewing...errr...Snuggles the Bear is filing a class action suit against the government for wrongful crimes against humanity, for himself, and the 1,000,000 cloned fleece bears who lost their souls needlessly.

Even the competing manufacturer of "THE SLANKET" has been accused of pulling a similar stunt with H.R. PUFN'STUF.
The Muppets are seeking legal counseling to protect their civil rights.

Today I went Outside.

During school I had the honor of working with one of my best friends Felipe Hauck Araujo.
We met in our first semester, and quickly realized that we were two offbeat peas in a pod.
While neither one of us were Copywriters, we decided to work together on numerous projects. This gave us both the opportunity to work on our copy skills, as well as collaboration his fantastic illustration skills with my conceptual photography.

Earlier this year we took a publishing class together and were asked to pick any brand.
In our usual form, we decided to do that absolute hardest concept possible. A friend of Hauck's founded a Brazilian Art Collective in San Francisco called AUTISTA, which is a collective of Brazilian artists who donate a portion of their proceeds to the research for a cure for Autism.

What came forth was a book we created called "Today I went Outside". It is the story of an everyday walk around several blocks in any given city as seen through the eyes of someone with Autism. The focal points being on the everyday occurances that we as so called "normal" human beings take for granted. We wanted to intrigue, frustrate,and provoke the viewer to get a glimpse of how it feels to be Autistic. Excerpts from the book are at nowwithnuts.com.